The exact system I use to create, launch, and sell digital products on repeat
Pinterest Keyword Research Made Easy
When I first started using Pinterest for business, I made the same mistake most people do…
I treated it like social media.
I focused on:
• pretty graphics
• posting consistently
• adding hashtags (because that’s what worked on Instagram, right?)
And the result?
Nothing. No clicks. No traffic. No growth.
It honestly felt like I was posting into the void.
But everything changed when I realised one simple thing:
Pinterest is not social media. It’s a search engine.
And once I understood that, everything started to make sense.
Because if Pinterest is a search engine… then the real key to getting seen isn’t aesthetics.
It’s keywords.
Are you on my email list? If not, you should be!
As a member of my community, I make sure you get the most value, the most effective resources and the best deals!
What Are Pinterest Keywords (And Why They Matter)
Let’s keep this really simple.
Pinterest keywords are the exact words and phrases people type into the search bar when they’re looking for something.
So instead of guessing what to post…
You’re actually creating content based on what people are already searching for.
For example, if you sell digital planners, your audience isn’t searching for:
👉 “cute planner”
They’re searching for things like:
• daily planner printable
• minimalist planner template
• productivity planner PDF
That’s your keyword goldmine.
And when you start using those words in your content, Pinterest knows exactly who to show your pins to.
Think of keywords as the bridge between
🌟 your content
👉 and the people actively looking for it
Without them, your content gets lost.
With them, your content gets found.
Where Do Pinterest Keywords Go?
Before we jump into how to find them, let’s quickly cover where they actually go.
Because this is where most people miss the opportunity.
You should be using keywords in:
• your pin titles
• your pin descriptions
• your board titles
• your board descriptions
• your profile bio
Basically, anywhere you’re describing your content — that’s where your keywords belong.
And here’s the best part…
Unlike Instagram or TikTok, your content doesn’t disappear after 24 hours.
Pinterest content keeps working for months.
Which means one well-optimised pin can bring traffic again and again.
How to Find Pinterest Keywords (Step-by-Step)
Now let’s get into the part that actually makes the difference.
And don’t worry — this is much simpler than people think.
You don’t need fancy tools.
You don’t need to be an SEO expert.
You just need to know where to look.
Step 1: Start With the Pinterest Search Bar
Go to Pinterest and start typing something related to your niche.
For example: “digital products”
Don’t press enter yet.
Look at what Pinterest suggests…
These are real search terms people are typing in right now.
You might see things like:
• digital products to sell
• digital products for beginners
• digital product ideas
These suggestions = your first set of keywords
Step 2: Look at the Keyword Bubbles
Now press search.
At the top of the results page, you’ll see a row of coloured keyword bubbles.
For example:
• ideas
• passive income
• beginners
• templates
These help you build longer keyword phrases, like:
👉 digital products for beginners
👉 digital product ideas for passive income
This is where your content becomes more targeted (and more powerful).
Step 3: Scroll and Study the Pins
Now scroll through the results.
Look at:
• pin titles
• pin text overlays
• descriptions
Notice the words that keep coming up again and again.
👉 That’s a clue that those keywords are working.
Pinterest is literally showing you what it understands and ranks.
💡 Want more Pinterest strategies? Download my Pinterest Toolkit for Beginners and start driving consistent traffic to your website today!
Step 4: Click Into High-Performing Pins
Click on a few pins that stand out.
Look at:
• the title
• the description
• the keywords used
You’ll start to see patterns.
And this gives you ideas for:
• your own pin titles
• your own content
• your own keyword strategy
Step 5: Build Your Own Keyword List
Now take everything you’ve found and create a simple list.
You don’t need anything fancy — even your notes app works.
Group your keywords like this:
• main keyword (e.g. digital products)
• supporting keywords (e.g. for beginners, passive income, ideas)
This becomes your content bank.
Step 6: Use Your Keywords Intentionally
Now that you have your keywords, use them naturally in your content.
For example:
Pin Title:
10 Digital Products for Beginners That Sell Fast
Description:
Discover digital product ideas for beginners who want to create passive income using simple, profitable digital products.
👉 See how the keywords flow naturally?
No stuffing. No forcing.
Just clear, intentional wording.
My Biggest Tip (That Most People Skip)
Spend 10 minutes a week doing this.
That’s it.
Just 10 minutes exploring:
• new keywords
• new trends
• new search phrases
Because the more you understand how your audience searches…
The easier it becomes to create content that actually gets seen.
Want to Take This Further?
If this is starting to click and you’re thinking…
👉 “Okay… but how do I actually turn this into consistent traffic and sales?”
That’s exactly what I teach inside The Pinterest Traffic System
Because keywords are just the beginning.
Inside the course, I show you how to:
• find high-converting keywords (not just random ones)
• create pins that actually rank and get clicks
• structure your profile and boards strategically
• build a simple pinning system that runs consistently
And most importantly…
👉 how to turn Pinterest into a traffic system that works for you — even when you’re not working.
If you’ve been posting on Pinterest and not seeing results, this is usually the missing piece.
Learn more about The Pinterest Traffic System here
Pinterest isn’t complicated.
But it is strategic.
Once you understand how keywords work, everything becomes clearer:
• what to post
• how to title your pins
• how to get found
And instead of guessing…
You start showing up exactly where your audience is already searching.
Final thoughts
Pinterest keyword research doesn’t need to be complicated or overwhelming. Once you shift your mindset from “posting pretty pins” to “creating search-friendly content,” you’ll start to see Pinterest work for your business in a whole new way.
And remember—this post is just scratching the surface. If you're ready to get serious about making Pinterest a powerful traffic driver for your business, join me inside The Pinterest Success Hub and let’s build your strategy together.
With the right keyword game plan, Pinterest becomes less about guessing—and more about growing.
Let’s make your pins work smarter, not harder.
HEY, I’M CLARE . .
I help entrepreneurs, creators, and small business owners turn their ideas into profitable digital products and use Pinterest marketing to grow passive income streams.
My goal is to help you create a digital business that is simple, creative, and sustainable—so you can spend less time stressing and more time enjoying the freedom your business gives you.
Grab my Pinterest Growth Toolkit
Check out my Best Seller Product?
I have sold this simple Digital Product 100's of times over, on mulitple platforms! This is a true example of the power of Digital Products - are you ready to get started?
Newsletter
Subscribe now and get weekly tips and resources
© 2025 SucceedwithClare | All Rights Reserved | Terms • Privacy • Disclaimer