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Pinterest Keyword Research Made Easy
When I first started using Pinterest for business, I treated it like any other social media platform. I focused on cute graphics, consistent posting, and hashtags—just like I did on Instagram. But the results? Crickets. It wasn’t until I learned about Pinterest keywords that everything changed.
Here’s the thing: Pinterest isn’t a social media platform. It’s a search engine. And just like with Google, keywords are what drive traffic. If you want your pins to be seen, saved, and clicked on by the right people, you have to use the right words.
And don’t worry—you don’t need to be a tech whiz or SEO expert to figure this out. You just need to understand the basics and start experimenting with what works for your niche.
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So, what exactly are Pinterest keywords?
In simple terms, Pinterest keywords are the words and phrases people are typing into the search bar when they’re looking for content like yours. If you're using those words in the right places, Pinterest will show your pins to the people who are actually searching for them.
Let’s say you sell printable planners. A potential customer might search “daily planner printable” or “minimalist to-do list.” These search terms? That’s your keyword goldmine.
Your goal is to figure out what your people are already searching for—and then create content that meets them there.
Think of keywords like bridges between your business and your dream audience. Without them, you’re just putting pins into the void. With them, you’re showing up exactly where your people are looking.
Where do these keywords go?
Once you start identifying relevant keywords, you want to start using them intentionally. Without giving away the full blueprint, here's a quick glimpse:
- Incorporate keywords into your pin titles and descriptions
- Use them in your board titles and board descriptions
- Sprinkle them naturally into your profile bio
Pinterest wants to connect users with exactly what they’re looking for—so if your content clearly says what it’s about using the right keywords, it has a much better chance of being found.
And the best part? Unlike other platforms where content disappears quickly, Pinterest pins keep working for you long after you post them. It’s a long-game strategy—but the rewards are worth it.
Getting started doesn’t have to be complicated
My biggest tip for beginners? Spend some time inside the Pinterest search bar.
Type in a phrase related to your niche and see what Pinterest suggests. Those suggestions? They’re actual phrases people are searching for right now.
Even just ten minutes a week doing this kind of research can help you spot trends and better understand how your audience thinks. You'll start noticing patterns, seasonal interest, and evergreen search terms that you can start weaving into your content strategy.
The more familiar you get with how people search, the more strategic you become in how you show up.
💡 Want more Pinterest strategies? Download my Pinterest Toolkit for Beginners and start driving consistent traffic to your website today!
Want to go deeper?
If this is starting to click and you're curious about how to actually apply Pinterest SEO to your content—including how to find high-converting keywords, organize your strategy, and build a pinning system that runs itself—this is exactly what I teach inside my signature course, The Pinterest Success Hub.
This course is designed to take the guesswork out of Pinterest marketing. It walks you through everything from beginner-friendly keyword research to setting up your pinning strategy for growth and ease.
You’ll learn how to:
- Discover what your audience is searching for
- Create scroll-stopping pins that actually rank
- Set up your profile and boards to work like a funnel
- Build a traffic system that works for you—even while you sleep
Whether you're brand new to Pinterest or you've been using it without much traction, this course will give you the clarity and confidence to finally make Pinterest part of your business growth strategy.
➡️ Click here to learn more and join The Pinterest Success Hub today!
Final thoughts
Pinterest keyword research doesn’t need to be complicated or overwhelming. Once you shift your mindset from “posting pretty pins” to “creating search-friendly content,” you’ll start to see Pinterest work for your business in a whole new way.
And remember—this post is just scratching the surface. If you're ready to get serious about making Pinterest a powerful traffic driver for your business, join me inside The Pinterest Success Hub and let’s build your strategy together.
With the right keyword game plan, Pinterest becomes less about guessing—and more about growing.
Let’s make your pins work smarter, not harder.
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... your Creative Pinterest Specialist dedicated to helping entrepreneurs and small business owners unlock the full potential of Pinterest.
From designing eye-catching pins to building traffic-driving strategies, I make growing your online presence simple, impactful, and sustainable.
Let’s turn your ideas into success—one pin at a time!
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