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How to Grow Your Email List Fast with Pinterest
Let’s be honest—trying to grow your email list can sometimes feel like shouting into the void. Between social media algorithms, low engagement, and the constant pressure to “go viral,” it’s easy to burn out before you ever see consistent growth.
But what if there was a platform built not for scrolling, but for searching?
That’s where Pinterest changes the game.
Pinterest isn’t social media. It’s a search engine. A visual one. And it’s designed to help people find exactly what they’re looking for—solutions, inspiration, ideas, and yes, your free offers.
This platform gives you the power to get your lead magnet in front of the right people without having to show up daily or compete for attention in a noisy feed. When done right, Pinterest can bring consistent, qualified traffic to your opt-in offers, grow your email list on autopilot, and fuel your sales funnel behind the scenes.
In this post, I’ll walk you through how to use Pinterest strategically to grow your list, build long-term brand visibility, and tap into passive growth that compounds over time.
And if you’re ready to take it a step further, you’ll want to check out my full Pinterest for Business Course—where I break down everything from pin design to keyword strategy and give you an entire bonus module dedicated to email list growth using Pinterest.
Shop Now: My BEST Selling Pin Templates
Start with a Freebie That Solves a Problem
Your freebie (also called a lead magnet) is the bridge between Pinterest and your email list. But for this strategy to work, your freebie has to be irresistible.
The best-performing freebies solve a specific problem for a specific audience.
Think of your ideal customer and ask:
What are they searching for on Pinterest?
What do they need help with right now?
Popular freebie ideas:
Step-by-step checklists
Fillable workbooks or planners
Mini video or email courses
Swipe files or guides
Free Canva templates or design kits
Niche-specific cheat sheets (i.e. “30 Reels Hooks for Coaches” or “Meal Prep Planner for Busy Moms”)
Make sure your freebie is:
✔ Easy to consume
✔ Highly valuable
✔ Directly connected to what you sell
Once you have your freebie sorted, you’re ready to start pinning.
Inside my Pinterest for Business Course, I’ll walk you through how to create an offer your audience actually wants, plus how to map it into your overall content and funnel strategy.
Create Click-Worthy Pins That Drive Action
You only have a few seconds to grab someone’s attention on Pinterest—and your pins need to do some heavy lifting.
Your goal? Get the click.
Here’s what that takes:
A clear, benefit-driven title (on the pin itself)
Bold, easy-to-read text overlay
On-brand design and colours
A visual that gives context (mockup of the freebie, graphic element, or lifestyle photo)
Your website or brand name at the bottom
Use phrases like:
✨ “Free Download”
✨ “Get Your Free Template”
✨ “Start Growing Your Email List Today”
✨ “Click to Grab Your Copy”
The more specific your pin is about the value, the better. People are far more likely to engage with something that feels tailored to their needs.
Not sure how to design pins that convert? I’ve got you covered watch my video "create a Click Worth Pin". In this video I share all the tips and tricks I use to create Pins that Get Clicks. And if you are still in a fix, and need some help, my BEST SELLING Pinterest Pin Templates do half the work for you!!
Get Found with the Right Keywords
Pinterest is a search engine, which means keywords matter—a lot.
Here’s the good news: most business owners aren’t using Pinterest SEO properly. That gives you a huge advantage.
To find the right keywords:
Start typing a word or phrase into the Pinterest search bar
Watch the autocomplete suggestions—those are actual phrases people are searching
Note which keywords come up in “related searches” and in pin titles
Use keyword bubbles in Trends.Pinterest.com to track seasonal interest
Now weave those keywords into:
✅ Your pin title
✅ Your pin description
✅ Your board name and board description
✅ Your profile bio
For example, if your freebie is a “Meal Plan Template,” you might use keywords like “weekly meal planner,” “meal planning for beginners,” “easy meal prep printable,” and “family meal plan.”
Inside my Pinterest course, I teach you how to create a keyword bank tailored to your niche, so your content shows up consistently—without needing to pay for ads or post constantly.
💡 Want more Pinterest strategies? Download my Pinterest Toolkit for Beginners and start driving consistent traffic to your website today!
Link Your Pins to a High-Converting Opt-In Page
Your Pinterest strategy doesn’t work without this piece:
your landing page.
This is where people actually sign up for your list, so it needs to be simple, clear, and aligned with your offer.
Tips for your opt-in page:
Use the same messaging and design style as your pins
Place the sign-up form high on the page (above the fold)
Make it mobile-friendly
Include a headline that clearly states the benefit of the freebie
Keep the copy minimal—let the offer speak for itself
Whether you’re using Flodesk, ConvertKit, or Systeme.io, most platforms make it easy to build clean, high-converting landing pages.
And remember—every pin should take you to the FREE Optin immediately.
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Keep Showing Up (Without Showing Up Daily)
Pinterest is the queen of passive content.
One pin can drive traffic for months or even years after it’s posted.
That’s why consistency > quantity.
Aim to publish fresh pins weekly. Even 5–10 pins per week is enough to build momentum—especially when they’re keyword-optimized and visually strong.
You can use Pinterest’s built-in scheduler or tools like Tailwind to batch your content and stay ahead. Once your pins are out there, they continue doing the work for you, long after you’ve logged off.
This is the power of Pinterest. You plant the seeds, and the platform helps you grow—without constant maintenance.
Want to Learn the Full Strategy?
If you're serious about using Pinterest to grow your email list, boost your traffic, and sell your offers on autopilot, then my Pinterest for Business Course is your next step.
Here’s what’s inside:
✅ A step-by-step plan to grow your account
✅ Pin design tutorials + Canva templates
✅ Pinterest SEO that gets results
✅ Keyword strategy for YOUR niche
✅ And a bonus module with everything you need to build and grow your email list using Pinterest
Pinterest Is Your Passive Lead Machine
You don’t need to go viral. You don’t need to be online 24/7. You just need a smart Pinterest strategy that works with the platform instead of against it.
Start with one freebie.
Create a few pins.
Watch the traffic build.
Then repeat.
Pinterest is still one of the most underused tools in digital marketing—and it could be your biggest list-building secret weapon.
HEY, I’M CLARE . .
... your Creative Pinterest Specialist dedicated to helping entrepreneurs and small business owners unlock the full potential of Pinterest.
From designing eye-catching pins to building traffic-driving strategies, I make growing your online presence simple, impactful, and sustainable.
Let’s turn your ideas into success—one pin at a time!
Grab my Pinterest Growth Toolkit
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