The exact system I use to create, launch, and sell digital products on repeat
How to Create Pinterest Pins That Get Clicks (5 Proven Types + Simple Formula)
If you’ve ever spent time creating Pinterest pins — designing them, writing captions, scheduling them — only to hear crickets… you’re not alone.
I’ve been there.
When I first started using Pinterest for my business, I thought it was just about posting consistently. More pins = more traffic, right?
Not quite.
What I quickly realised (after a lot of trial, error, and late nights in Canva 😅) is this:
👉 It’s not about how many pins you create
👉 It’s about what kind of pins you create — and how you write them
Once I understood that, everything changed.
My clicks increased.
My traffic became consistent.
And Pinterest became one of my most reliable sources of organic growth.
So in this post, I’m breaking down exactly what I now teach my clients and coaching groups:
✔ The 5 types of Pinterest pins that actually get clicks
✔ How to write pin titles that grab attention
✔ How to write descriptions that turn clicks into action
Let’s dive in.
Pinterest isn’t magic.
Pinterest is a system.
The 5 Types of Pinterest Pins That Get Clicks
Not all pins perform the same — and once you understand this, your strategy becomes so much simpler.
Here are the five types of pins I use (and teach) on repeat:
1. How-To Pins (Your Traffic Drivers)
These are some of the best-performing pins on Pinterest — because the provide the solution to what people are actively searching for.
Think of Pinterest like a search engine (because it is). People are typing in things like:
“How to grow an email list”
“How to start a digital product business”
If your content answers that question, you’re in a very strong position to get clicks.
Examples:
How to Grow Your Email List with Pinterest
How to Start a Digital Product Business
If your audience is asking “how do I…”, this is your go-to pin type.
2. Listicle Pins (Easy Wins)
List-style content is incredibly clickable because it feels simple and digestible.
People love the idea of getting quick wins without feeling overwhelmed.
Examples:
5 Ways to Make Passive Income Online
10 Pinterest Tips for Beginners
These are perfect if you want to:
✔ Share value quickly
✔ Increase saves
✔ Encourage clicks
3. Statement Pins (Scroll-Stoppers)
These are bold, opinion-based pins that grab attention instantly.
They work because they either:
Challenge what someone believes
Or say exactly what someone is already thinking
Examples:
Your Pinterest Strategy Isn’t Working (Here’s Why)
Stop Posting Daily — Do This Instead
These are powerful when you want to stand out in a crowded feed.
4. Solution Pins (Problem + Fix)
These speak directly to your audience’s pain points — and offer a clear solution.
If your ideal client is feeling stuck, frustrated, or overwhelmed, this is the type of pin that will resonate most.
Examples:
Not Getting Traffic? Try This Pinterest Strategy
Struggling to Make Sales? Read This
These convert well because they feel personal and relevant.
5. Curiosity Pins (The Click Magnets)
These are designed to create intrigue — they don’t give everything away.
Instead, they make people need to click to find out more.
Examples:
This Pinterest Strategy Changed Everything
I Tried This for 30 Days…
These work because they open a loop — and people want to close it.
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Why This Changed Everything for Me
Once I started using these 5 pin types intentionally, my Pinterest strategy became so much easier.
Instead of sitting there wondering:
“What should I post today?”
I had a clear structure.
And more importantly — my content started performing.
I wasn’t just posting anymore…
I was creating pins designed to get clicks
How to Write Pinterest Titles That Get Clicks
Your pin title is your first impression.
If it doesn’t grab attention or feel relevant, people will scroll straight past it — no matter how good your content is.
Here’s the simple formula I use:
Keyword + Benefit + Curiosity (optional)
Your title should:
✔ Be clear
✔ Include keywords
✔ Make someone want to click
Examples:
How to Grow Your Email List with Pinterest
5 Pinterest Tips That Actually Drive Traffic
This Pinterest Strategy Changed Everything
How to Write Pin Descriptions That Convert
If your title gets the click…
Your description helps turn that click into action.
This is where most people overcomplicate things — but it doesn’t need to be.
Use this simple 4-step formula:
Every pin description should answer:
1️⃣ What is this?
2️⃣ Who is it for?
3️⃣ What will they learn/get?
4️⃣ Where do they go? (CTA)
Example:
Title:
How to Grow Your Email List with Pinterest
Description:
Want to grow your email list using Pinterest? This strategy is perfect for small business owners and digital product sellers who want consistent traffic and leads. Learn how to create pins that attract the right audience and turn clicks into subscribers. Click through to read the full guide and start growing your list today.
Your Simple Pinterest Action Plan
If you take one thing from this post, let it be this:
You don’t need to post more
You need to post smarter
Here’s what I want you to do this week:
✔ Create 5 pins — one of each type
✔ Use the title formula
✔ Follow the description structure
✔ Don’t overthink it — just start
Pinterest isn’t about chasing trends or posting non-stop.
It’s about creating content that:
✔ Gets discovered
✔ Gets clicked
✔ Keeps working for you long after you post it
And when you combine the right pin type with a strong title and a clear description…
👉 You’re no longer just posting
👉 You’re building a traffic system
If you’ve been feeling stuck with Pinterest, start here.
Keep it simple. Stay consistent. And focus on what actually works.
💡 Ready to start selling digital products without creating them from scratch?
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HEY, I’M CLARE . .
I help entrepreneurs, creators, and small business owners turn their ideas into profitable digital products and use Pinterest marketing to grow passive income streams.
My goal is to help you create a digital business that is simple, creative, and sustainable—so you can spend less time stressing and more time enjoying the freedom your business gives you.
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